On Shelf
On Shelf

#OnShelf: Boity Thulo launches haircare range instore

by Louise Burgers. Grooming products, advice and campaigns for both male and female consumers; and a makeover for Pick n Pay’s delivery app.

by Louise Burgers. Grooming products, advice and campaigns for both male and female consumers; and a makeover for Pick n Pay’s delivery app.

Boity Haircare Collection expands

Halo Heritage, creators of natural hair and beauty products, will launch its proudly South African Boity Haircare Collection in selected Clicks stores throughout Southern Africa this month. CEO of Halo Heritage, Inge Peacock, said that the collection, which was developed and formulated specifically for women with natural hair types in collaboration with actress, musician, entrepreneur and style icon, Boity Thulo, shadows the global natural hair care movement which has gathered momentum internationally. “The natural haircare space in this country is growing exponentially. The young Black consumer does not want to use chemicals on their hair. They are searching for information as well as products that are going to be beneficial so that they can have wonderful, healthy, natural hair which is not straightened or chemically processed. Millennials are also far more informed as to what is going on in the environment and chemicals that are harmful to your body, or animals.” Peacock says that local retailers, like their global counterparts, are allocating more shelf space to natural haircare brands suited to black consumers. The Boity Haircare Collection includes eight products that are intended to work together. The collection was launched online in October 2020 and all products are paraben, sulfate and cruelty-free, vegan friendly – and in packaging that is recyclable.

Master your look with BIC

BIC Shavers has launched its Master Your Look campaign for a second year. The aim of the campaign is to provide men with access to quality, affordable grooming products; as well as provide an educational platform that assists men in choosing the correct grooming items. Master Your Look is also aimed at initiating conversations and cultivating a supportive network amongst men where they can share, support and encourage one another as they navigate their day-to-day lives. BIC is working with local media personalities to help men Master their Look – and stand the chance to win their share of R100,000 in prizes in the process. “BIC Flex is not only about providing the very best in shaving technology at affordable prices. We’re dedicated to helping men step out as their most confident selves, and our #MasterYourLook campaign helps us to do that,” says Patrick Bukasa, senior brand manager of shavers for BIC Southern Africa.

Pick n Pay rebrands Bottles asap

The Bottles app, bought by Pick n Pay as its premier online delivery service, has been rebranded to ASAP! and decked out in the trademark Pick n Pay colours of red and dark blue. The grocery range has also been expanded to over 10,000 products; and the app has gone through several upgrades since Bottles started delivering for Pick n Pay under early lockdown in 2020. The service offers same day delivery and is trying for 60 minutes in line with competitors Shoprite. Over 120 stores nationwide now offer delivery via the app and this number is increasing. The delivery fee is R35, and shoppers can now also earn Smart Shopper points. The only question remaining is whether Vince will continue emailing us daily?


Main image credit: Boity Haircare Collection.



Louise Burgers is the Publisher and Editor and Co-Founder of RetailingAfrica.com. She has spent over 20 years writing about the FMCG retailing, marketing, media and advertising industry in South Africa and on the African continent. She has specialised in local and Africa consumer trends and is a passionate Afro-optimist who believes it is Africa’s time to rise again and that the Africa Continental Free Trade Agreement (AfCFTA) will be a global gamechanger in the next decade.


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