#OnShelf: It’s all about natural beauty this week

by Louise Burgers. Beauty and natural products rule new product launches and campaigns this week; while Plascon aims to assist retailers with their customers in its new custom online offering.

Beauty Luv introduces Beauty Blast

Beauty Blast is a product within the new anti-aging series range from Beauty Luv with 100% natural ingredients. The product is suitable for both vegans and non-vegans, combining Japanese Cherry Blossom extract and medicinal mushroom species. My Beauty Luv Beauty Blast is 100% pure, EcoCert certified organic; is Halal and Kosher certified; and all products in the range are free from: fillers, binders, flow-agents, preservatives, additives, flavours, sugar, dairy, gluten, wheat. The signature glass bottle can be reused or recycled.

Clino slow release fertiliser with natural minerals

In recognition of World Water Day on March 8, Pratley is highlighting the benefits of its Vulture Creek Clino for a range of agricultural and horticultural applications. These include a slow-release fertiliser, improving the root zone and fertiliser uptake on golf courses and turf construction; as a soil conditioner that reduces nutrient loss and enhances growth; and as a growing medium for hydroponics. The theme of World Water Day 2022 is, Groundwater – Making the Invisible Visible. Vulture Creek Clino is a completely natural and environment-friendly mineral usually sold in 50kg bags. For largescale projects it is also supplied in one cubic metre bulk bags; and is available from Pratley’s head office in Johannesburg or depots in Durban, Port Elizabeth, and Cape Town.

B2B coating industry platform launched by Plascon

Newly launched Plascon Store is an ecommerce platform tailor-made for retailers and contractors. Plascon’s retailers comprise hardware and home improvement stores such as Mica, Builders Warehouse, Buco, and Makro, which then on-sell the brand to their own customers. Retailers form a significant part of Plascon’s business as they stock its coatings. The Plascon Store was conceptualised and developed because the brand wanted to improve existing communications with its existing retailers. “The process of consulting and ordering can become quite laborious when exchanging documents and awaiting feedback from customer care agents. Lockdown regulations and the ongoing threat of further waves of COVID-19 means face-to-face meetings are not always a viable option either,” comments Plascon’s head of marketing, Suvasin Moodley.

CAMPAIGN: Catrice signs Anele Zondo and Minki vd Westhuizen

German makeup brand CATRICE, represented by Cosmetix in South Africa, has appointed TV presenter, actress and model Anele Zondo, and SA model and TV presenter Minki van der Westhuizen, as its new local brand ambassadors. Both celebs will be featured in upcoming Catrice campaigns. Taking its inspiration from the fashion capitals of the world, the Catrice cosmetics range brings ultra-glam products to beauty lovers at a fraction of the price. The range offers a wide selection of colours, styles and formulas that capture every trend as it emerges. The brand’s complexion products – the HD Foundation, Liquid Camouflage Concealer, as well as the Prime and Fine Primers and Sprays – have a cult following in South Africa and beyond. The formulas are also 100% cruelty-free, with 80% of the range going vegan. The brands products are currently available at Clicks, Dis-Chem, Superbalist, Takealot.com, Skinmiles and House of Cosmetics.

Main image credit: Catrice.

Louise Burgers is the Publisher and Editor and Co-Founder of RetailingAfrica.com. She has spent over 20 years writing about the FMCG retailing, marketing, media and advertising industry in South Africa and on the African continent. She has specialised in local and Africa consumer trends and is a passionate Afro-optimist who believes it is Africa’s time to rise again and that the Africa Continental Free Trade Agreement (AfCFTA) will be a global gamechanger in the next decade.

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