#10things about social media in 2022

Consumers are calling on brands to level up their experiences on social media.

Consumers are calling on brands to level up their experiences on social media; meaning that brands will adapt an increasingly visual approach, says The 2022 State of Social report by Netbase Quid. Other key trends to watch for are:

1. Social media experiences: TikTok, Facebook, Instagram and YouTube will revolutionise the consumer experience on social media. From branded content to brand experiences, the social media platforms are evolving to take consumers on an adventure with brands.

2. Augmented Reality: Brands must prepare for AR and other Metaverse technologies, as 49% of consumers are willing to spend more on a product if they can try it out using augmented reality (AR).

3. Diversity: Inclusivity and societal awareness will stay top-of-mind, as inclusivity is a growing trend as Millennials, and Gen Z are much more diverse than their predecessors.

4. Micro-influencers: Micro-influencers will create opportunities for category challengers and market disruptions. Micro-influencers typically have between 5,000-25,000 followers. At 6% engagement, they have the highest average engagement rate on Instagram compared to the other tiers of influencers.

5. Continuous Intelligence: Brands will stay ahead of consumer and market shifts with continuous intelligence; as consumer and market intelligence will make or break brands. In fact, the global business intelligence market reached $20.5 billion in 2020 and is projected to top $40.5 billion by 2026. That would return a CAGR of 12%.

6. Metaverse: The Metaverse describes a future form of the internet formed by 3D virtual spaces linked together to create a cohesive virtual universe. Facebook is going all-in on it with visual content – hence its name change to Meta.

7. Virtual Reality: VR will offer immersive brand opportunities, from traditional ads in-game lobbies; to ordering Doordash through your headset. And virtual hangouts in social media applications will provide unique opportunities for brands with the foresight to develop their next-gen visual brand identity.

8. Visual brand identity: It’s imperative going forward to understand visual trends to keep your brand identity relevant to your consumer base.

9. Market intelligence: Market intelligence is your key to staying informed on visual trends as technology shifts and markets react. Monitoring front runners in AR/VR will also help inform how to shape and insert your visual brand identity into relevant platforms.

10. Social listening: Social listening will tell the story about how your audience perceives these changes and what kind of experiences they enjoy.


Main image credit: Pixabay.com.


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