Branding TRENDING: Where do brands go when social media fails? by Louise Burgers. The last week was a Twitter tragicomedy. What should brands be doing when social media networks start imp... Nov 15, 2022 Read Article
Branding #10things to ensure your new product is a breakthrough brand The 20 winners among this year's 2022 Top Breakthrough Innovation awards for new product launches in South Africa, by the Ni... Nov 4, 2022 Read Article
On Shelf #OnShelf: Innovative retail concepts & campaigns by Louise Burgers. Pick n Pay’s affordable designer-led clothing strategy; M&M’s embraces inclusivity – and launches P... Nov 2, 2022 Read Article
On Shelf #OnShelf: Rooibos brand adds fizz to soft drinks category by Louise Burgers. BOS launches a range of sparkling iced teas; Montego gets all festive; while retailer Massmart launches i... Oct 26, 2022 Read Article
On Shelf #OnShelf: Boxing clever with new water packaging by Louise Burgers. A boxed water brand that hopes to change the local market; Clicks Baby family grows; Libstar infuses well... Oct 19, 2022 Read Article
On Shelf #OnShelf: Greening the new Jozi Egg store by Louise Burgers. Retail concept, We Are Egg, is taking Joburg by storm, and one of its latest concepts inside its new Ros... Oct 5, 2022 Read Article
On Shelf #OnShelf: Growth in toy market driven by ‘kidults’ by Louise Burgers. Nostalgia is big news in driving growth in the toy industry worldwide, reports Toys R Us; Coca-Cola relau... Sep 21, 2022 Read Article
Branding The rise and fall of fabled products by Donovan Neale-May. Disillusioned consumers are not hesitant to dump or disconnect from brands that have lost their inhere... Sep 20, 2022 Read Article
Branding Legal tips when using influencers in campaigns by Carla Koutroulis. When engaging with an influencer, there are certain key legal considerations to ensure that brands get ... Sep 12, 2022 Read Article