Michelle Cavé Cost-of-living crisis opportunity for brands & leaders By Michelle Cavé, Brandfundi MD. Brands need to move away from over doing aspirational messaging and solve real world probl... Feb 9, 2023 Read Article
Michelle Cavé., Trends #HOPE: Brand empathy aids stressed consumers By Michelle Cavé, Brandfundi MD. Brands have the power to step up and be the 'hero', offering consumers hope during the cos... Jan 18, 2023 Read Article