Branding Brand story as brand strategy By Dermot Latimer, Group CEO, Point Group. With brands increasingly humanising and personalising their relationship with co... Oct 9, 2023 Read Article
Dermot Latimer AI’s acceleration of hyper-personalisation in marketing By Dermot Latimer, Group CEO, Point Group. AI has the potential to accelerate true hyper-personalisation, but only when tha... Aug 2, 2023 Read Article
