Innovation If CMOs lead CX, who will follow? by Tom Kaneshige. CX leadership is also increasingly falling into the lap of the CMO - and it's a political quagmire. Aug 10, 2021 Read Article
#10Q #10Q: Building lifetime customer relationships Nearly half of all marketers struggle with customer lifetime value (LTV), from defining to targeting to tracking. May 28, 2021 Read Article
#10Q #10Q: Work different – a playbook for 2020 Getting brands to make sense of the chaos of 2020 and provide a playbook for “creating something better” post-pandemic, ... Oct 16, 2020 Read Article
NEXT NEXT: Your CX success kit by Louise Burgers. The global CMO Council has pulled together key learnings in customer experience success from CX leaders f... Oct 15, 2020 Read Article
