Branding Brands use creativity as force for growth By Hussein Dajani, Deloitte Digital Partner: Customer & Marketing. Deloitte’s Global Marketing Trends 2023 Middle East rep... May 15, 2023 Read Article
Trends TRENDING: Brands beware – consumer revenge is increasing By Louise Burgers, Retailing Africa Editor. Consumer revenge on brands is increasing globally as the cost-of-living crisis b... Apr 13, 2023 Read Article
Innovation AI unleashes hyper-personalisation, hyper-relevance By Tom Kaneshige, CMO Council Chief Content Officer. Can AI and machine learning bring about the promise of one-to-one marke... Mar 15, 2023 Read Article
Trends TRENDING: Can CMOs capitalise on ChatGPT? By Louise Burgers, Retailing Africa Editor. The AI ascendency of ChatGPT will make its first and most immediate impact acros... Feb 21, 2023 Read Article
Trends The priorities for CMOs in 2023 By Donovan Neale-May, CMO Council CEO. CMOs today need to become the authority on growth strategies, revenue leakage/recover... Jan 19, 2023 Read Article
Branding Personal Branding: CMOs plan to do more of it By Donovan Neale-May, CMO Council Executive Director. More CMOs are investing in their personal brands to increase their vis... Nov 29, 2022 Read Article
Retail Marketing Ops: The data wranglers by Tom Kaneshige. More than 80% of companies now have dedicated marketing ops, up from 65% last year. These are some of the ... Nov 15, 2022 Read Article
Innovation Rating your return on insight by Donovan Neale-May. The need to become a high-velocity data marketer has never been greater. For modern data marketers, sp... Oct 18, 2022 Read Article
Trends Data is moving at the speed of disruption by Tom Kaneshige. Dealing with disruption has been a years-long nightmare for marketers; and CMOs are turning to data market... Oct 4, 2022 Read Article
