Retail Marketing Ops: The data wranglers by Tom Kaneshige. More than 80% of companies now have dedicated marketing ops, up from 65% last year. These are some of the ... Nov 15, 2022 Read Article
Innovation Rating your return on insight by Donovan Neale-May. The need to become a high-velocity data marketer has never been greater. For modern data marketers, sp... Oct 18, 2022 Read Article
Trends Data is moving at the speed of disruption by Tom Kaneshige. Dealing with disruption has been a years-long nightmare for marketers; and CMOs are turning to data market... Oct 4, 2022 Read Article
Branding The rise and fall of fabled products by Donovan Neale-May. Disillusioned consumers are not hesitant to dump or disconnect from brands that have lost their inhere... Sep 20, 2022 Read Article
Retail CMOs seeking to lower sourcing costs, speed time to value New CMO Council research finds opportunity for CMOs to optimise sourcing through procurement and make better marketing decis... Sep 6, 2022 Read Article
Branding The high-velocity data marketer CMOs today need to manage hyper-targeted brands and messaging across thousands of potential touchpoints, reports the CMO Cou... Jul 19, 2022 Read Article
Branding How can marketers win customers in an omnichannel environment? by Balaji Vaydanathan. A digital content strategy should be based on customers' emotional journey, brand promise, and its ac... Jul 5, 2022 Read Article
#10things #10things marketers can do to deal with disruption These are the 10 things marketing leaders the world over will be doing to deal with our changed world, where market disrupti... Jun 24, 2022 Read Article
Retail Disruptions mean marketers need new data insights Marketers live in a new reality where disruptions in markets, customer behaviour and world events occur practically overnigh... Jun 21, 2022 Read Article
