Innovation Retail’s road to recovery by Tom Kaneshige. There are signs of a retail recovery propped up by social commerce, the world over. Jun 29, 2021 Read Article
#10Q #10Q: Making omnichannel work – CMO Council Omnichannel has once again risen to the top of marketing’s agenda, as the pandemic spurred a mixture of online and offlin... Jun 18, 2021 Read Article
#10Q #10Q: Building lifetime customer relationships Nearly half of all marketers struggle with customer lifetime value (LTV), from defining to targeting to tracking. May 28, 2021 Read Article
Stocktake Stocktake: Masks cancelled the ‘Lipstick Effect’ The value of global cosmetics brands declined sharply in the past year as masks took the fun out of wearing makeup. May 13, 2021 Read Article
Branding How global marketers are getting through 2021 by Louise Burgers. Marketing technology is where 70% of global marketers are putting their spend. Jan 25, 2021 Read Article
Stocktake Stocktake: Post-Covid consumer behaviour While consumer spending is under pressure, retail investments paint a more positive picture in Southern Africa. Oct 19, 2020 Read Article
#10Q #10Q: Work different – a playbook for 2020 Getting brands to make sense of the chaos of 2020 and provide a playbook for “creating something better” post-pandemic, ... Oct 16, 2020 Read Article
NEXT NEXT: Your CX success kit by Louise Burgers. The global CMO Council has pulled together key learnings in customer experience success from CX leaders f... Oct 15, 2020 Read Article
Retail CMO Council surveys marketers globally on COVID-19 impact by Louise Burgers. The global CMO Council wants to hear from all marketers and retailers on how they are strategising for th... Mar 13, 2020 Read Article
