Terena Chetty The influence of online activities on in store sales by Terena Chetty. While projections show that more people will be heading into stores this festive season, in store shoppers... Nov 14, 2022 Read Article
Terena Chetty Do customer rewards/loyalty programmes actually work? by Terena Chetty. Do “rewards” programmes actually work? We know that 74% of economically active South Africans are usin... Sep 28, 2022 Read Article
Terena Chetty Head over heels or simply ‘over’ heels by Terena Chetty. Are consumers purchasing less formal shoes post-Covid? Comfort is a key factor for this change, with the s... Aug 29, 2022 Read Article
Terena Chetty Psychology of the online shopper: 6 factors to consider by Terena Chetty. The growth of the online consumer sector provides an added layer of complexity. These are some of the key ... Jul 27, 2022 Read Article
Terena Chetty How valuable is content marketing to your brand? by Terena Chetty. A simple way to ascertain whether marketing content adds value or not is to consider the “shareability p... Jun 20, 2022 Read Article
Terena Chetty Retail reimagined: From inspiration to purchase by Terena Chetty. As retail becomes omnichannel and more consumer subcultures emerge, the idea of ‘one size fits all’ is... May 3, 2022 Read Article