Tshiamo Tladi Getting consumers from ‘worried’ to ‘hopeful’ By Tshiamo Tladi, Accenture Song Head of Retail Strategy. Brands need to sell hope to cash-strapped consumers, becoming the ... Jan 26, 2023 Read Article
#10things #10things on which media ad platforms consumers prefer Media faces inflationary pressures, the number of digital ad platforms is exploding, and online ad spend is rapidly growing.... Nov 25, 2022 Read Article
Tshiamo Tladi What is shopper-consumer convergence? by Tshiamo Tladi. The blurring of the divide between shopper and consumer should spur more intentional consideration in the ... Oct 5, 2022 Read Article
#10things #10things brands must ask themselves in 2022 Brands need to ask these questions of themselves to ensure they remain relevant amidst radical changes in consumer behaviour... Jan 21, 2022 Read Article
#21interviews #21interviews: 2021 comes with a disclaimer by Louise Burgers. Today, we launch #21interviews, a series of chats with senior leadership in our retailing and branding se... Nov 30, 2020 Read Article
Branding Pandemics accelerate change for brands by Louise Burgers. Pandemics act like a “pressure cooker”, amplifying and accelerating change for brand strategy, as con... May 20, 2020 Read Article
