Branding Pandemic policy: How consumers engage with marketing differently EXCLUSIVE: A strong majority of consumers globally – 76% – agree that brands should adapt their messages and promotions ... Jul 20, 2020 Read Article
Branding Understanding consumer behaviour: less is more by Kirsten Dugmore. We assume that if we offer our customers more choice, they’ll be more likely to buy our products since... Jul 1, 2020 Read Article
Innovation How SMEs can keep customers engaged during lockdown by Asha Patel. There are steps small business owners can take to keep operations going or to keep clients engaged until itâ€... Jun 23, 2020 Read Article
Dave Nemeth The new frontiers of retail by Dave Nemeth. Online is considered the new frontier; but it is not capable of setting a retailer apart from the others unl... Jun 15, 2020 Read Article
NEXT NEXT: How WhatsApp works for retail in 2020 by Ryan Egnos. In times of crisis, customers want rapid responses. And they want this faster and more helpful service on the... Jun 11, 2020 Read Article
Retail #CoronavirusSA: CX a key differentiator – 8 May 2020 Customer experience and retailer good governance will become a major factor in whether retailers live or die during this tim... May 9, 2020 Read Article
Claudia Ferguson, People Customer service: We still need humans by Claudia Ferguson. In today’s world, while technology may run the backend, people need to dominate the front. Retailers ... Mar 6, 2020 Read Article
Branding The Experience Economy: Are SA retailers ready? by Nathalie Schooling. South African retailers are at risk of losing customers and market share to competitors who have a be... Mar 4, 2020 Read Article
Innovation How WhatsApp drives growth for the retail market by Richard Nischk. Sub-Saharan Africa is classed as a ‘fast grower’ when it comes to the mobile market. Five operators s... Feb 13, 2020 Read Article