Trends The priorities for CMOs in 2023 By Donovan Neale-May, CMO Council CEO. CMOs today need to become the authority on growth strategies, revenue leakage/recover... Jan 19, 2023 Read Article
Branding Personal Branding: CMOs plan to do more of it By Donovan Neale-May, CMO Council Executive Director. More CMOs are investing in their personal brands to increase their vis... Nov 29, 2022 Read Article
Innovation Rating your return on insight by Donovan Neale-May. The need to become a high-velocity data marketer has never been greater. For modern data marketers, sp... Oct 18, 2022 Read Article
Branding The rise and fall of fabled products by Donovan Neale-May. Disillusioned consumers are not hesitant to dump or disconnect from brands that have lost their inhere... Sep 20, 2022 Read Article
Retail CMOs seeking to lower sourcing costs, speed time to value New CMO Council research finds opportunity for CMOs to optimise sourcing through procurement and make better marketing decis... Sep 6, 2022 Read Article
Branding Social media’s brand shaming power by Donovan Neale-May. Taking a page out of the ESG compliance booklet might help quantify brand ethics, responsibility and w... May 17, 2022 Read Article
Trends #NEXT2022: CMO’s should help drive transformational growth by Donovan Neale-May. Nearly 70% of marketers say their companies expect marketing to be the primary revenue driver and busi... Dec 9, 2021 Read Article
Branding How global marketers are getting through 2021 by Louise Burgers. Marketing technology is where 70% of global marketers are putting their spend. Jan 25, 2021 Read Article
Branding Marketers struggle to make informed decisions during chaos by Donovan Neale-May. Facing global disruption, business upheaval and looming budget cuts, 84% of global marketers expect th... Mar 30, 2020 Read Article
