Innovation TRENDING: Transformative potential of Generative AI By Louise Burgers, Retailing Africa Editor. The explosion of Generative AI has created opportunities for industries across F... Feb 15, 2024 Read Article
Trends TRENDING: Four focus areas for CMOs in 2024 By Louise Burgers, Retailing Africa Editor. There is no doubt that this year will be turbulent for Chief Marketers given loc... Feb 6, 2024 Read Article
Trends TRENDING: The pursuit of happiness By Louise Burgers, Retailing Africa Editor. Consumers want to be happy; they want less stress, more convenience; and they wa... Jan 16, 2024 Read Article
Trends STOCKTAKE: Can we calm the chaos? By Louise Burgers, Retailing Africa Editor. Is it time for a total rethink of media and brand communications strategy in the... Jan 15, 2024 Read Article
Trends TRENDING: Complex CMO reality changes role By Louise Burgers, Editor, Retailing Africa. Chief marketers are at the vanguard of seismic change in the marketplace, the p... Dec 5, 2023 Read Article
Trends TRENDING: Successful strategy for the Socialverse By Louise Burgers, Retailing Africa Editor. The latest social media strategies scaling social commerce and social shopping i... Oct 19, 2023 Read Article
Trends TRENDING: A purpose-led approach to business By Louise Burgers, Retailing Africa Editor. A more conscientised consumer expects brand action in key areas of concern in th... Sep 26, 2023 Read Article
Branding #OnShelf: Siya Kolisi, Lady Gaga & Barbie product news By Louise Burgers, Retailing Africa Editor. BOS, Cotton On, Toys R Us, Makro and Unilever, are right on trend with their bra... Sep 13, 2023 Read Article
Trends TRENDING: Marketing effectiveness equals empathy – Cannes consumer insights By Louise Burgers, Retailing Africa Editor. Empathy is essential from brands for effective creativity in contextualising con... Aug 24, 2023 Read Article
