Trends STOCKTAKE: Can we calm the chaos? By Louise Burgers, Retailing Africa Editor. Is it time for a total rethink of media and brand communications strategy in the... Jan 15, 2024 Read Article
eBOOKS eBOOK: Shifting legacy thinking Find out how to future-proof your marketing strategy with The Point Group White Paper, 'Shifting Legacy Thinking in Marketin... Nov 6, 2023 Read Article
Trends TRENDING: AI-metaverse combo supersizes strategy By Louise Burgers, Retailing Africa Editor. AI will amplify the growth of the metaverse and the combination of these evolvin... Jun 29, 2023 Read Article
Trends #HOPE: Downward cycles do eventually swing upwards By Astrid Ascar, WTSA Chief Growth Officer. Find hope in the fact that all downward cycles do eventually swing upwards. Find... Jan 17, 2023 Read Article
Leanne Goott Ambient computing: redressing device intrusiveness by Leanne Goott. The current big buzz in frontier tech is Ambient Computing, and many predict that it will become all-perva... Aug 1, 2022 Read Article
Leanne Goott The Metaverse – Transcending ecommerce as we know it by Leanne Goott. When the metaverse develops into a fully-functional reality, and people start experiencing its true power, ... Jul 4, 2022 Read Article
Craig Hannabus Digital CX & the role of WOM by Craig Hannabus. While customer experience does play a large role, there are so many other factors to consider in customer... May 25, 2022 Read Article
Craig Hannabus The politics of platform – should your brand even go viral? by Craig Hannabus. Should brands trend on popular social media platforms? Should their campaigns even need to go viral to ac... Apr 20, 2022 Read Article
Craig Hannabus The evolution of Facebook groups by Craig Hannabus. There are stirrings in Meta and changes are afoot in Facebook groups as they evolve into true brand commu... Mar 30, 2022 Read Article
