Michelle Cavé Addressing the gap in fashion targeting By Michelle Cavé, Brandfundi MD. The fashion industry neglects a market of mature female shoppers – a significant demogra... Aug 7, 2023 Read Article
Michelle Cavé Building brand equity through modern PR power By Michelle Cavé, Brandfundi MD. Building brand equity is essential to any successful marketing and branding strategy, and ... Jun 19, 2023 Read Article
Michelle Cavé How to avoid damaging your brand’s reputation By Michelle Cavé, Brandfundi MD. Media interviews can make or break a brand's reputation, so it's vital to approach them wi... Apr 24, 2023 Read Article
Michelle Cavé Dominate Attention Economy with branded podcasts By Michelle Cavé, Brandfundi MD. Global brands have successfully embraced branded podcasts as an extension of their marketi... Apr 3, 2023 Read Article
Michelle Cavé Cost-of-living crisis opportunity for brands & leaders By Michelle Cavé, Brandfundi MD. Brands need to move away from over doing aspirational messaging and solve real world probl... Feb 9, 2023 Read Article
Michelle Cavé., Trends #HOPE: Brand empathy aids stressed consumers By Michelle Cavé, Brandfundi MD. Brands have the power to step up and be the 'hero', offering consumers hope during the cos... Jan 18, 2023 Read Article
Michelle Cavé Unwritten pointers for a PR partnership playbook By Michelle Cave, Brandfundi MD. Consider these best practice tips as your PR partnership playbook to maintain a sustainable... Nov 21, 2022 Read Article
Michelle Cavé Could we have a world without public relations? by Michelle Cavé. The public relations industry is growing due to demand for competitive brand advantage; and ignoring the ... Oct 31, 2022 Read Article
eBOOKS eBOOK: Exclusive – Ethics in crisis communication Why ethical leadership is so crucial in building brands and brand reputation. An exclusive ebook from Brandfundi brand commu... Oct 26, 2022 Read Article
