Message from the Editor: Pay-what-you-can
Retailing Africa today launches a ‘Pay-what-you-can’ option for our Press Offices on https://co.retailingafrica.com/. We understand that during this global pandemic and local lockdown, business, particularly small business, needs to be supported.Thursday, 26 Mar 2020
As our sister media publication, MarkLives announced yesterday, Retailing Africa today launches a ‘Pay-what-you-can’ option for our Press Offices on https://co.retailingafrica.com/. We understand that during this global pandemic and local lockdown, business, particularly small business, needs to be supported.
By changing our commercial model to Pay-what-you-can, we hope your business will be able to keep growing its brand presence during this difficult time. We commit to continue bringing readers daily news and insight on the SA retail environment during #LockdownSA.
This is what business-to-business media do: we support our industries. We are there to facilitate trade. We are there to build your professional brand. We do this by connecting the industry on our innovative platform; and by providing exclusive news, research, thought leadership and strategy to attract readers, through our independent journalism-driven model.
We have also secured significant media partnerships which will promote Retailing Africa’s brand across the African continent; as well as the globe. We are proud to announce that the global CMO Council has affirmed us as a media partner in Africa, thereby taking Retailing Africa’s brand to marketers around the world; and that we have also concluded a media partnership with the APO Group, which is the leading Pan African press release distribution service and global communications consultancy across Africa, reaching almost 500 000 journalists.
Our Press Office is normally R11,900 for a year with unlimited press releases. We are offering it to you at a special offer for the duration of the COVID-19 State of Disaster in South Africa, on a ‘Pay-what-you-can’ model. Contact us on: firstname.lastname@example.org if you want to take up our offer. We also encourage the larger brands which can afford R11,900 p/a, to pay the full price to assist us in subsidising the Press Offices for smaller SMMEs in our industry.
Retailing Africa is your industry media, we want you to prevail during these uncertain times. We will keep publishing to ensure we keep you up to date and keep our brand thriving and readership growing. We are all in this together.
Thank you for your support. Stay safe and healthy during #LockdownSA
Publisher & Editor: Retailing Africa
Founder & Publishing Editor: MarkLives.com
Co-Founder: Retailing Africa
Louise Burgers (previously Marsland) is the Publisher and Editor and Co-Founder of RetailingAfrica.com. She has spent over 20 years writing about the FMCG retailing, marketing, media and advertising industry in South Africa and on the African continent. She has specialised in local and Africa consumer trends and is a passionate Afro-optimist who believes it is Africa’s time to rise again and that the Africa Continental Free Trade Agreement (AfCFTA) will be a global gamechanger in the next decade.
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