On Shelf
On Shelf

#OnShelf: A trio of new products from SA brands

by Louise Burgers. New product launches from Lancewood; Feel Better Naturally and 60-year-old Bull Brand.

by Louise Burgers. A cheesy new product from Lancewood; Feel Better Naturally launches a range of African botanical skincare; and South African pantry staple Bull Brand launches ready-made tinned meals.

Lancewood launches instant baked cheesecake mix

With convenience and taste in mind, Lancewood, producer of cheese, yoghurt, and other dairy products, has launched ‘Piece o’ Cake’ cheesecake mix for an effortless, baked, traditional cheesecake. “Consumers continue to look for products that deliver on convenience without compromising on taste or quality, and this is one way in which we hope to meet that need,” said Lancewood marketing manager, Shereen Anderhold. Whilst there are fridge cheesecake ready mixes available, Lancewood’s Piece o’ Cake is the first mix for whipping up a traditional baked cheesecake. “The all-in-one product comes already mixed and prepared in a convenient tub. Simply follow the easy on-pack baking instructions and you’re good to go. Should you wish to add a biscuit base to the cheesecake, this simple recipe can also be found on the pack.” Landing in select retail stores in April 2021, the cheesecake mix is available in plain and caramel. Both retail at R99.99.

African botanical skincare range launches

South African health and wellness company, Feel Better Naturally, has launched the first product in their exclusive African Botanical skincare range. After its launch of Afrigetics, Feel Better Naturally has unveiled The Natural – a skincare brand made with clean, plant-based ingredients that are sustainably sourced from Africa. The unisex brand aims to bring restorative skincare in the way nature intended to all skin types and ages with their growing range. The organic skincare range is scientifically formulated in a SOIL Certified Laboratory on the COSMOS standards. “Grown in Africa, The Natural is designed by nature and therefore is free from any harmful chemicals. What matters to us is skincare that is as pure, simple and natural as you’d find it in nature,” says Andrew Franks, founder of Feel Better Naturally. The Natural is available online and at wellness and select independent stores.

Bull Brand launches ready-to-eat tinned meals

Bull Brand has launched a ready-to-eat range with three new canned meals. The new trio of ready-to-eat meals includes: Baked Beans and Smoked Viennas in Tomato Sauce, Baked Beans and Meatballs in Tomato Sauce, and Spaghetti and Smoked Viennas in Tomato Sauce. Bull Brand has been a part of the SA pantry since 1957 and the introduction of the three new canned meals comes at a time when consumers are strapped for cash and looking for both value and convenience. “We have created these ready-to-eat meals with our consumers in mind, by providing tasty and convenient mealtime solutions,” says Wendy Roman, brand manager for Bull Brand. Roman says that as with all legacy brands, Bull Brand is evolving in line with consumer needs. The brand continues to resonate with a younger market, where Bull Brand maintains its position as one of the coolest brands and has been voted a leader in the canned meats category. The new Bull Brand ready-to-eat products contain no pork, no added MSG, are low in fat and a source of energy and dietary fibre.


Main image credit: Photo by Sebastian Coman Photography on Unsplash.


Louise Burgers is the Publisher and Editor and Co-Founder of RetailingAfrica.com. She has spent over 20 years writing about the FMCG retailing, marketing, media and advertising industry in South Africa and on the African continent. She has specialised in local and Africa consumer trends and is a passionate Afro-optimist who believes it is Africa’s time to rise again and that the Africa Continental Free Trade Agreement (AfCFTA) will be a global gamechanger in the next decade.


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