#OnShelf: New products from Bos & Montego
by Louise Burgers. BOS Brands goes for sustainability certification; new Montego cat treats; and Savanna brings home two Cannes Lions.Wednesday, 14 Jul 2021
by Louise Burgers. BOS Brands goes for sustainability certification; new cat treats from Montego; and Savanna brings home two Cannes Lions.
BOSpresso awarded sustainable certification
BOS Brands, the makers of organic rooibos based products, has revealed their latest offering BOSpresso, a smooth, full-bodied organic rooibos espresso. The new product will be the first of their products to bear the Rainforest Alliance seal, with their other ‘hot tea’ products to follow suit. BOSpresso is made with fine cut, organic rooibos and is naturally sweet, with notes of honey. Packaged in a 750g bag, a growing list of restaurants and coffee shops are serving BOSpresso rooibos cappuccinos and lattes. It is available online at the BOS store at a RRP of R269.99 for 750g. Will Battersby, CEO of BOS Brands, says, “BOS aims to uplift communities and the environment. We buy all of our organic rooibos from Klipopmekaar Rooibos Farm in the Cederberg which is transforming agriculture through biodiversity preservation and organic farming methods. By adding the Rainforest Alliance Certification, it signals a further step toward better farming practices, fighting against the climate crisis, conserving our forests and protecting the human rights of farmers and workers.”
Make your cat purr
Montego has launched its Packs O’ Purrs range of chewies for cats as a nutritious between-meal snack. Packs O’ Purrs treats also contain both omegas 3 and 6, as well as added taurine – an essential amino acid for cats with a range of health benefits, including promoting good vision, digestion and a healthy immune system. The kitty treats are available in two flavours, including Cosmic Chicken & Cheese and Heavenly Tuna & Rosemary flavour. Available at selected pet and vet stores at a RRP of R40.00 per packet.
Savanna wins two Cannes Lions
Distell’s premium cider brand Savanna has won two coveted Bronze Cannes Lions awards. Savanna’s unique #DecoloniseAutocorrect campaign has been awarded for both Direct use of Mobile and brought home South Africa’s Cannes Lion win for Digital Craft, Technology, Native and built-in features. The Cannes Lions International Festival of Creativity, awards marketing and creative teams from around the world for work that creates meaningful connections with consumers in a radically disrupted world. “Savanna is a proudly South African brand that has a crisp, dry and witty perspective on daily life in our country. By keeping our finger on the pulse of society we were able to recognise the challenges our local people and cultures faced when trying to send a message to their friends. The time was right to decolonise autocorrect (with a simple mobile hack) on South African’s phones and to encourage locals to use their vernacular languages more when talking to friends and commenting or engaging on social media. Each of the languages’ 500 most used words were added to a list and available for download. Finally Bathong didn’t transpire as Bathing and waar is jy didn’t become warriors is joy anymore. It’s revolutionary and another victory of freedom for South Africa”, said Eugene Lenford, marketing manager at Savanna.
Main image credit: Bos.
Louise Burgers is the Publisher and Editor and Co-Founder of RetailingAfrica.com. She has spent over 20 years writing about the FMCG retailing, marketing, media and advertising industry in South Africa and on the African continent. She has specialised in local and Africa consumer trends and is a passionate Afro-optimist who believes it is Africa’s time to rise again and that the Africa Continental Free Trade Agreement (AfCFTA) will be a global gamechanger in the next decade.
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