#OnShelf: Spicing things up
by Louise Burgers. It’s a mixed bag this week, with added spice, something for our furry friends, and a campaign that brings a close shave for a celeb.Wednesday, 05 May 2021
by Louise Burgers. It’s a mixed bag this week, with added spice, something for our furry friends and a campaign that brings a close shave for a celeb.
A spicy launch
Nando’s has officially launched its Mozambican Paprika sauce, since their decision in 2017 to embrace smoky flavours of Mozambican cuisine. This is a flavour that includes the latest Nando’s flame-grilled peri-peri chicken flavour. Vanessa Nunes, marketing manager, Nando’s Grocery Division says, “Our Mozambican Paprika sauce bottles are filled with the same smoky and sweet restaurant flavour that our customers have grown to love over the years.” Mozambican Paprika is one of Nando’s milder, and more adventurous flavours, with a hint of bird’s eye chilli in the mix. “But there’s a lot more to Mozambican flavours than simply the African bird’s eye chilli we love so much here at Nando’s. Garlic, lemon and lime, paprika, sweet tomatoes, parsley, onions are also loved, they too are a part of a rich culinary history for our neighbouring country. And, because a lot of Mozambican food is cooked over open fires, it is fused with a delicious smoky flavour,” says Pascale. On the Nando’s peri-ometer, Mozambican Paprika is slightly hotter than Lemon and Herb, but on par with Nando’s Mild Peri-peri sauce. It is available in stores across the country for only R39.99 (250g).
Whet your pet’s appetite
Montego Pet Nutrition has expanded its affordable Monty & Me Essential range by launching a wet food, all-breed option for adult dogs and cats. With unique formulations for dogs and cats, the Chicken Meatloaf flavoured wet food is a source of added moisture and essential nutrients. “It has been carefully formulated to provide pets with a balanced and satisfying meal at our most affordable price point yet,” said Wilfred Cawood, marketing manager at Montego Pet Nutrition. Monty & Me Essential Wet food is available in a 420g tin at a RRP of R15.00.
BIC partners with Teko Modise for shaver launch
BIC has partnered with former football star and sports analyst, Teko Modise, to launch its new Flex 2 shaver in South Africa. As part of this partnership, the renowned football star will become the face of the new two-blade shaver and an ambassador of the brand. The newly launched Flex 2 blade offers a fast, smooth, and reliable shave. The past few years have seen a major shift in grooming trends, with a much greater emphasis on male grooming. The BIC Flex 2 shaver carries some of the benefits of a more premium razor while keeping affordability a priority. “Not everyone is familiar with the anatomy of a razor, what goes into the product design and what to look for when choosing a shaver,” says Patrick Bukasa, senior brand manager of shavers for Southern Africa. “The most obvious comparison is the number of blades – the more blades, the closer the shave, as seen in our BIC Flex 5 shaver. The number of blades does, however, increase the price point. In an effort to present consumers with a value proposition while still providing a superior shaving experience, we developed the BIC Flex 2 shaver, a product that offers the best of both worlds. We are happy to team up with Teko Modise to launch our new shaver and cement our leadership position in the market.” The Bic Flex 2 is priced at R39.95 RSP.
Main image credit: Nandos.
Louise Burgers is the Publisher and Editor and Co-Founder of RetailingAfrica.com. She has spent over 20 years writing about the FMCG retailing, marketing, media and advertising industry in South Africa and on the African continent. She has specialised in local and Africa consumer trends and is a passionate Afro-optimist who believes it is Africa’s time to rise again and that the Africa Continental Free Trade Agreement (AfCFTA) will be a global gamechanger in the next decade.
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