Branding

by Louise Burgers. Shoprite continues to roll out innovative retail brand extensions; Robertson Winery turns 80 and celebrates with a new blend; new international eyewear brands from...

by Louise Burgers. Brand makeover and competition from Sta-Sof-Fro; Musgrave Gin wins medals; new adidas launch; and Nando’s aims to shed light on loadshedding with humorous new ...

CMOs today need to manage hyper-targeted brands and messaging across thousands of potential touchpoints, reports the CMO Council with GfK....

by Louise Burgers. It’s a mixed bag this week, with new product launches from Flying Fish and Checkers; product rollout by TCL SA with Matrix Warehouse; and PNA supports ECD cent...

by Louise Burgers. The Cannes Lions Grand Prix for the best retail and brand advertising from the world festival of creativity....

by Louise Burgers. While brands like Eskort are actively seeking partnerships to promote their meat products; retailers like Spar and Massmart are launching innovative own brands for...

by Balaji Vaydanathan. A digital content strategy should be based on customers' emotional journey, brand promise, and its actual performance....

by Louise Burgers. New product launches, campaigns and collaborations from Game, H&M, Royco and Jacobs Coffee, this week....

by Louise Burgers. This week, there’s new flavours and variants in the soft drinks and juice category; new pack sizes and innovative new packaging....

by Louise Burgers. From coffee boutique stores to retailers aiding consumers through medical insurance and price freezes....

by Louise Burgers. Puma launches a new virtual sporty space for fans in the Roblox Metaverse; and two new brands, Dagga Boy Rum and Score Umhlonyane, take their inspiration from our...

by Louise Burgers. New variants, new pack sizes, and new brand partnerships are all marketing strategies for brands to expand their product categories; expand into new product categories;...