Branding

By Donovan Neale-May, CMO Council Executive Director. More CMOs are investing in their personal brands to increase their visibility as an authority leader and brand voice, and plan...

By Louise Burgers, Retailing Africa Editor. Homegrown brands are making their mark with new launches from lelive skincare; Rhino Whisky goes global; FutureLife adds crunch; while Stay-Sof-Fro...

by Louise Burgers. Natural cider lite from Loxtonia; Engen’s new café brand; Cape Union Mart gets fashionable; and #WTF is Fanta doing?...

by Louise Burgers. The last week was a Twitter tragicomedy. What should brands be doing when social media networks start imploding? What is the next social strategy?...

The 20 winners among this year's 2022 Top Breakthrough Innovation awards for new product launches in South Africa, by the NielsenIQ BASES business, come from a wide range of categories...

by Louise Burgers. Pick n Pay’s affordable designer-led clothing strategy; M&M’s embraces inclusivity – and launches Purple; Pura Soda lists in Woolworths; and Sandton CBD campaign...

by Louise Burgers. BOS launches a range of sparkling iced teas; Montego gets all festive; while retailer Massmart launches its own confectionary brands; and Parmalat uses influencers...

by Louise Burgers. A boxed water brand that hopes to change the local market; Clicks Baby family grows; Libstar infuses wellness into latest launches; and Hendrick’s Gin levels up...

by Louise Burgers. Retail concept, We Are Egg, is taking Joburg by storm, and one of its latest concepts inside its new Rosebank space, is a fully functioning Greenhouse by Anea....

by Louise Burgers. Nostalgia is big news in driving growth in the toy industry worldwide, reports Toys R Us; Coca-Cola relaunches Coke Studio; and a call for clear warning labels on...

by Donovan Neale-May. Disillusioned consumers are not hesitant to dump or disconnect from brands that have lost their inherent value, taste, quality and allure....

by Carla Koutroulis. When engaging with an influencer, there are certain key legal considerations to ensure that brands get the most out of the arrangement – and not added costs if...