Branding

by Louise Burgers. Retailers are rushing to reassure consumers that there will be enough stock for Black Friday and Christmas, despite global supply chain disruptions....

by Richard Mullins. A modern loyalty model takes a wider view of the customer relationship by recognising engagement and shared values, as well as purchases,...

by Louise Burgers. It’s all about sustainability this week as these brands prove that investing in the circular economy is good business sense and creates excellent branding oppo...

by Louise Burgers. New promotions and launches in the beverages category – from alcoholic to nutritional; while Castle Lite switches to renewable energy....

by Gordon Hooper. Is Black Friday bad for business? Giving in to frequent and consistent discounting campaigns creates an expectation for shoppers and sets a precedent....

by Louise Burgers. Launches from international brands entering the South African market in the electronics and skincare sectors; as well as a worthy festive season campaign to promote...

by Jason Forbes. The beauty industry is highly competitive, particularly in the female fragrances category, and appealing to a younger generation is a constant challenge for many established...

by Louise Burgers. Vans enters the Metaverse in partnership with Roblox – undoubtedly the future of retail for the next generation....

How do you keep your advertising fresh, relevant and compliant? Book now, with attorneys Spoor & Fisher....

by Matthew van der Valk. How brands can navigate the commercial wasteland and shine a little light....

by Louise Burgers. Dinosaurs still rule and STEM kits are growing in the toy market, as Toys R Us reveals its top toy trends for the festive season....

by Louise Burgers. Brands are getting happy and healthy, while urging consumers to enjoy more celebrations. We wish!...