Bongani Chinkanda

For youth ‘tribes’ it is all about social messaging

by Bongani Chinkanda. How do brands speak to the tribes that youth today belong to? For each tribe, it’s more about the...

11 May 2020

For youth ‘tribes’ it is all about social messaging

by Bongani Chinkanda. How do brands speak to the tribes that youth today belong to? For each tribe, it’s more about the social message of a brand than the hard sell....

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Bongani Chinkanda

How brands are targeting youth challenges

by Bongani Chinkanda. It’s only the first quarter of 2020 and already South Africa and the world at large are stressing...

10 Mar 2020

How brands are targeting youth challenges

by Bongani Chinkanda. It’s only the first quarter of 2020 and already South Africa and the world at large are stressing out big time, what with our recession and a fast-spreading...

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Bongani Chinkanda

Five key youth trends for 2020

by Bongani Chinkanda. The optimists among us are equating 2020 with “20 plenty”. What are our youth looking to achieve...

01 Feb 2020

Five key youth trends for 2020

by Bongani Chinkanda. The optimists among us are equating 2020 with “20 plenty”. What are our youth looking to achieve this year? Here are five key youth trends to look out for...

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