Kirsty Bisset

By Kirsty Bisset, HYH Durban MD. ‘Buy Now, Pay Later’ is providing a new standard for convenience and transparency in the lending process, thanks to more robust and transparent...

By Kirsty Bisset, HYH Durban MD. The hope for retail in 2023 will be malls that give people things to do, besides shopping - retail innovation coupled with experiences....

by Kirsty Bisset. Brands often spend enormous amounts of money on building brand association, forgetting that most of their target market won't interact with the brand ambassador at...

by Kirsty Bisset. If you want your ecommerce store to attract the right customers, you need to choose and understand your niche....

by Kirsty Bisset. Niche marketing allows you to target a specific market with less competition. These are the five key benefits of finding a niche for your ecommerce business....

by Kirsty Bisset. In-store apps are driving the merger of online shopping and in-person retail. From product information to shopping assistance, these apps help enhance customer ex...

by Kirsty Bisset. As the metaverse takes off, it is launching new retail avenues and a nascent digital goods economy - all of which will inform spending habits....

by Kirsty Bisset. Here are five of the latest influencer retailer trends that you can incorporate into your communications strategy....

by Kirsty Bisset. Theoretically, brand strategy is the plan put in place by key stakeholders to achieve a series of long-term goals to build customer loyalty....

by Kirsty Bisset. Mindfulness in omnichannel retail is the key to a successful future for brands and retailers....

by Kirsty Bisset. Some of the technology created to facilitate decentralised autonomous organisations (DAOs), could impact service delivery within the retail sector if adopted....

by Kirsty Bisset. How much attention should retailers pay to ‘space commerce’? Those who bridge these new commercial frontiers could win the long game....