Terena Chetty

by Terena Chetty. A simple way to ascertain whether marketing content adds value or not is to consider the “shareability potential” of it....

by Terena Chetty. As retail becomes omnichannel and more consumer subcultures emerge, the idea of ‘one size fits all’ is less viable than ever....

by Terena Chetty. What value does a well planned and executed integrated communication strategy offer direct sales executives?...