By Terena Chetty, 1Africa Consulting Head of Strategy. As 2023 kicks off the ‘post-Covid’ era, all signs point to malls...
By Terena Chetty, 1Africa Consulting Head of Strategy. As 2023 kicks off the ‘post-Covid’ era, all signs point to malls making a huge comeback....
by Terena Chetty. While projections show that more people will be heading into stores this festive season, in store shoppers...
by Terena Chetty. While projections show that more people will be heading into stores this festive season, in store shoppers are still highly influenced by online factors. Here’s...
by Terena Chetty. Do “rewards” programmes actually work? We know that 74% of economically active South Africans are using...
by Terena Chetty. Do “rewards” programmes actually work? We know that 74% of economically active South Africans are using loyalty programmes....
by Terena Chetty. Are consumers purchasing less formal shoes post-Covid? Comfort is a key factor for this change, with the...
by Terena Chetty. Are consumers purchasing less formal shoes post-Covid? Comfort is a key factor for this change, with the sale of sneakers and sandals on a definite rise since 202...
by Terena Chetty. The growth of the online consumer sector provides an added layer of complexity. These are some of the key...
by Terena Chetty. The growth of the online consumer sector provides an added layer of complexity. These are some of the key considerations for brands when it comes to online audience...
by Terena Chetty. A simple way to ascertain whether marketing content adds value or not is to consider the “shareability...
by Terena Chetty. A simple way to ascertain whether marketing content adds value or not is to consider the “shareability potential” of it....
by Terena Chetty. As retail becomes omnichannel and more consumer subcultures emerge, the idea of ‘one size fits all’...
by Terena Chetty. As retail becomes omnichannel and more consumer subcultures emerge, the idea of ‘one size fits all’ is less viable than ever....
by Terena Chetty. What value does a well planned and executed integrated communication strategy offer direct sales execu...
by Terena Chetty. What value does a well planned and executed integrated communication strategy offer direct sales executives?...