Tshiamo Tladi

By Tshiamo Tladi, Accenture Song Head of Retail Strategy. Brands need to sell hope to cash-strapped consumers, becoming the supportive ‘friend’ they need in tough times....

by Tshiamo Tladi. The blurring of the divide between shopper and consumer should spur more intentional consideration in the channels we use to engage with, and the purpose that channel...

by Tshiamo Tladi. The challenge in ensuring that influencer-generated content drives sales, not just engagement....

by Tshiamo Tladi. We need a different way to approach in-game advertising opportunities....

by Tshiamo Tladi. Premiumising a brand is not all that it’s cut out to be, especially for certain brands that hold more market share and sales dominance....

by Tshiamo Tladi. Retailers should revisit all the touchpoints that really make the in store retail experience indominable against online and ecommerce....

by Tshiamo Tladi. What does it take for a new brand to establish itself in the hearts and homes of consumers?...

by Tshiamo Tladi. There is a pressing need to deliver campaigns that can guarantee conversion and increase usage....

by Tshiamo Tladi. Now more than ever, consumers are looking for brands that show more authentic empathy with their consumers....