Getting consumers from ‘worried’ to ‘hopeful’
By Tshiamo Tladi, Accenture Song Head of Retail Strategy. Brands need to sell hope to cash-strapped consumers, becoming the...
By Tshiamo Tladi, Accenture Song Head of Retail Strategy. Brands need to sell hope to cash-strapped consumers, becoming the supportive ‘friend’ they need in tough times....