#10things

As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery; and the future of MarTech depends on improving CMO-CIO relationships....

A robust and coherent approach to setting price points for your products and services is key to being sustainable and remaining profitable....

South African retailers are expected to ring up around R11.3 billion rand in additional sales over the period of November, as consumers splash out on Black Friday deals....

SA brands have proved pandemic resilience. These are the brand-building fundamentals that drive consumer demand....

Poor CX is costing etailers dearly at R11,95 billion in lost sales annually, says the latest SA digital CX report....

The FMCG industry needs to address the growing dilemma around food safety and the environment....

With the release of the latest annual BrandMapp study, 30,000 South African consumers have spoken in-depth about their shopping over the first pandemic year. ...