Trends

Marketing campaigns can yield excellent results when turbo-charged with an effective lead generation campaign, says Desire Gullan....

How do retailers and brands deal with rising commodity prices and inflation? A recent Trade Intelligence webinar on rising food prices sought to find the answers....

by Louise Burgers. Brands are realising that their consumer is not the same person as two years before, and new strategies are required....

Data highlights from the Wunderman Thompson Commerce Future Shopper Report 2022 study, including consumer insights from South Africa....

by Louise Burgers. More than 85% of SA shoppers want retailers to give them better service, products and overall shopping experience, especially online....

These are the 10 things marketing leaders the world over will be doing to deal with our changed world, where market disruptions can occur literally overnight....

COVID-19 made consumers rethink the way they live; and fundamentally shift how they act, particularly in regard to the environment and health, says Lebohang Mothobi-Tilo, marketing...

Organisations have to evolve current risk management practices and build resilient organisations that can survive global shocks - and also thrive despite them. McKinsey and WEF have...

How purpose can define your business success: people don’t buy into what you do, they buy why you are doing it....

Over 76% of South Africans will cancel their loyalty to brands not operating sustainably....

Generic chatbots are not fit for many of the purposes they’ve been deployed for. If correctly programmed, chatbots can specialise to better meet the variety of roles they can fil...

NextGen events are all about aligning strategy, teams and tech for success in a new era of events following on from the pandemic, with key learnings for marketers and event organis...