{"id":1001,"date":"2023-05-10T09:59:30","date_gmt":"2023-05-10T07:59:30","guid":{"rendered":"https:\/\/retailingafrica.com\/companies\/?post_type=company_news&p=1001"},"modified":"2023-06-19T12:34:35","modified_gmt":"2023-06-19T10:34:35","slug":"the-nedbank-imc-2023-explores-the-frontiers-of-marketing","status":"publish","type":"company_news","link":"https:\/\/retailingafrica.com\/companies\/company_news\/the-nedbank-imc-2023-explores-the-frontiers-of-marketing\/","title":{"rendered":"The Nedbank IMC 2023 explores the frontiers of marketing"},"content":{"rendered":"

Marketers, brand custodians and creators might well believe that we have reached the zenith of marketing. After all, we\u2019ve arrived at a time where we understand our customers better than ever before. It\u2019s common practice to leverage powerful datasets to pre-empt buying patterns, and engage in real-time conversations to gauge customer sentiment. The reality is that we\u2019re only scratching the surface. The frontiers of marketing continue to expand, and we\u2019re just getting started.<\/p>\n

To lead us into the unknown is London-based Zoe Scaman who is one of the thought leaders speaking at the Nedbank IMC 2023 conference. Zoe will be presenting virtually from London at the conference which this year takes a hybrid format, with both online and in-person attendance.<\/p>\n

Zoe is a global brand strategist, founder of strategy studio Bodacious, and strategy lead at 77X. Zoe\u2019s expansive and multifaceted career includes brand planning, entertainment strategy, digital communications, new product development, business strategy and innovation. Currently she\u2019s setting innovative global strategy agendas for EA Games, Nike, Oatly, Youtube, Zwift, Netflix, Axe and the NBA. Helping shape the brands that shape our world.<\/p>\n

Zoe\u2019s focus is on the intersections of entertainment, fandom, the nascent metaverse and the creator economy. A white paper developed by Zoe, \u201cFrom dependent, to independence\u201d includes findings from the largest independent creator survey undertaken to date.<\/p>\n

Zoe says, \u201cToday there is a multitude of inputs that marketers and advertisers must unscramble. This includes new and different social platforms that seem to mushroom overnight; communities that form and reform in virtual spaces; peripheral trends that just might manifest into the mainstream. It\u2019s a big ask, and I am eager to share my insights with the Nedbank IMC delegates.\u201d<\/p>\n

Dale Hefer, CEO of Nedbank IMC says, \u201cZoe\u2019s work revolves around the new keywords that marketers, creators and advertisers must attune to. Her visionary approach will leave delegates inspired and edutained.\u201d So to marketing\u2019s outliers, travellers, and even the play-it-safes: this one\u2019s for you!<\/p>\n

Register today for the Nedbank IMC to hear Zoe and other marketing thought leaders. The one-day event will take place in person at Urban Brew Studios in Johannesburg, on 15 September 2023. There is also an ONLINE option.<\/p>\n

In-person tickets (conference only) priced at R3 500 (excl VAT) until 31 May 2023.<\/strong>
\nIn-person tickets (conference and Effie Awards South Africa) priced at R4 500 (excl VAT) until 31 May 2023.<\/strong>
\nLimited seats available<\/strong>
\nVirtual tickets priced at R1 499.<\/strong>
\nFor more information visit: www.imcconference.com.<\/strong><\/p>\n

The annual Nedbank IMC Conference is Africa\u2019s foremost integrated marketing conference. The Integrated Marketing Council (IMC) believes that Marketing is Business\u00a9 and that marketing deserves its place at the boardroom table. This conference has more CMOs, senior marketers and agency leaders attending than any other in Africa and is relevant to anyone in the business of communication.<\/p>\n

One day of 15-minute presentations (with some exceptions), the conference is known for its hard-hitting global agenda with no sales pitches.<\/p>\n

Now in proud partnership with The Effie Awards South Africa \u2013 the world\u2019s preeminent marketing effectiveness award \u2013 the Nedbank IMC Conference will be in person or online on the 15 September 2023. The Nedbank IMC is presented in association with MASA, in collaboration with the ACA, in partnership with the DMASA and is endorsed by the IAB. The 2023 theme is \u2018Marketing. UpClose&Personal\u2019 and is relevant to anyone in the business of communication.<\/p>\n

 <\/p>\n

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Marketers, brand custodians and creators might well believe that we have reached the zenith of marketing. After all, we\u2019ve arrived at a time where we understand our customers better than ever before.<\/p>\n","protected":false},"featured_media":1047,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"company":[26],"class_list":["post-1001","company_news","type-company_news","status-publish","has-post-thumbnail","hentry","company-nedbank-imm"],"acf":[],"_links":{"self":[{"href":"https:\/\/retailingafrica.com\/companies\/wp-json\/wp\/v2\/company_news\/1001"}],"collection":[{"href":"https:\/\/retailingafrica.com\/companies\/wp-json\/wp\/v2\/company_news"}],"about":[{"href":"https:\/\/retailingafrica.com\/companies\/wp-json\/wp\/v2\/types\/company_news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/retailingafrica.com\/companies\/wp-json\/wp\/v2\/media\/1047"}],"wp:attachment":[{"href":"https:\/\/retailingafrica.com\/companies\/wp-json\/wp\/v2\/media?parent=1001"}],"wp:term":[{"taxonomy":"company","embeddable":true,"href":"https:\/\/retailingafrica.com\/companies\/wp-json\/wp\/v2\/company?post=1001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}