Creativity now, more than ever, is a key driver to differentiating your brand, engaging meaningfully with your customers and standing out amongst the ever-increasing \u2018noise\u2019 of today\u2019s consumer-driven world. Technology is integral to this process but is fast becoming a double-edged sword- offering limitless possibilities for consumer engagement on the one hand, but also bringing with it audiences who are more demanding, more socially-conscious and not afraid to \u2018voice their choice\u2019.<\/p>\n
Nick Law, Creative Chairperson of Accenture Song, the tech-powered creative group of Accenture, and renowned creative thought leader, has developed the iconic \u2018Seven Principles for the Future of Creativity\u2019 to help marketers and creatives understand how creativity can truly thrive in this always-on world. The good news is that Nick will present in person at this year\u2019s Nedbank Integrated Marketing Council (IMC) Conference. Whether it\u2019s focusing on consistent principles, ensuring collaboration or understanding how best to marry technology with creativity, Nick\u2019s insightful keynote is not to be missed.<\/p>\n
Nick, as one of marketing\u2019s most progressive and versatile creative leaders, believes design is a foundational creative discipline that shapes how we interact with the world \u2013 and how we change it for the better. His award-winning career in design, advertising and digital media has spanned 30 years and four continents, working with the brightest and best across multiple creative disciplines. This includes at Apple where he was integral in redesigning the brand into a more modern direct-to-consumer channel, integrating screen-based digital experiences in iStores, as well as expanding the digital commerce and marketing for thousands of global channel partners.<\/p>\n
Before Apple, Nick was Chief Creative Officer Publicis Groupe, President Publicis Communications where he helped drive a unified creative vision across all Publicis Groupe\u2019s creative brands while leveraging the power of data and technology within the company\u2019s solution hubs.<\/p>\n
Previously, as Vice Chairman, Global Chief Creative Officer, at R\/GA, Nick led the strategic and creative vision of one of the most storied and innovative companies in the world. During Nick\u2019s tenure, R\/GA became one of the most awarded agencies worldwide, winning every major creative accolade, including five Cannes Lion Grand Prix.<\/p>\n
Nick has twice been named in the Creativity 50, a list of the world\u2019s most influential creative people. A native of Sydney, Australia, he now lives in Brooklyn New York leading Accenture Song to greater heights and shaping creative visions, teams and work worldwide.<\/p>\n
It is this vast experience that has enabled Nick to develop his Seven Principles for the Future of Creativity. Of his methodology, he says, \u201cBecause the world is continually changing, it\u2019s important to understand the difference between what you believe and what you make. Between principles and practices. If you\u2019re always changing principles, no one knows why you exist. If you never change your practices, you fall behind and become irrelevant.\u201d<\/p>\n
Dale Hefer, CEO of Nedbank IMC says, \u201cNick\u2019s tried and tested principles provide valuable tools for anyone who is committed to building a brand or selling a product that chimes at the perfect pitch for consumers. Taking a disciplined approach that still positions creativity centre stage, can in fact reduce the stress in coming up with that on-point creative idea.\u201d<\/p>\n
In-person tickets for the one-day Nedbank IMC – which will take place in person at Urban Brew Studios in Johannesburg on the 15 September 2023 \u2013 are sold out. The good news is that a virtual option is available. Buy our virtual ticket and you will be automatically added to the in-person waiting list should you wish to upgrade to in-person if a ticket becomes available.<\/p>\n
<\/p>\n
Virtual tickets: R1499 Excluding VAT.<\/p>\n