{"id":1179,"date":"2023-10-03T12:00:51","date_gmt":"2023-10-03T10:00:51","guid":{"rendered":"https:\/\/retailingafrica.com\/companies\/?post_type=company_news&#038;p=1179"},"modified":"2023-10-10T12:47:12","modified_gmt":"2023-10-10T10:47:12","slug":"wunderman-thompson-celebrates-wins-at-new-generation-awards","status":"publish","type":"company_news","link":"https:\/\/retailingafrica.com\/companies\/company_news\/wunderman-thompson-celebrates-wins-at-new-generation-awards\/","title":{"rendered":"Wunderman Thompson celebrates wins at New Generation Awards"},"content":{"rendered":"<p>Wunderman Thompson SA, a market leader in brand strategy, advertising, and digital transformation, proudly celebrates its achievement at the 11th Annual New Generation Awards. With a stunning 100% finalist conversion from its 34 entries, the agency underscores its commitment to creativity and innovation in the dynamic world of digital marketing.<\/p>\n<p>The New Generation Awards spotlighted campaigns across a plethora of categories. The prominent campaigns from Wunderman Thompson SA that made waves include:<\/p>\n<ul>\n<li>Nestl\u00e9 &#8211; Kit Kat with its #HowtoeataKitKat campaign, which garnered recognition in three major categories, including \u2018Most Viral Campaign by an Agency\u2019, \u2018Best Use of Podcast\/Vlog to promote a Brand or Event\u2019, and \u2018Best Influencer Marketing Campaign by an Agency\u2019.<\/li>\n<li>Coca-Cola made a mark with its #WhatTheFanta campaign, securing eight nominations, including nods for \u2018Excellence in Content Marketing\u2019, \u2018Most Innovative Use of Social &amp; Digital Media\u2019, and \u2018Best Integrated Marketing Campaign\u2019, among others.<\/li>\n<li>Standard Bank showcased its prowess with the \u2018Save For it with Donovan Goliath\u2019 and \u2018Standard Bank App Series\u2019 campaigns, accumulating ten nominations across categories such as \u2018Best Influencer Marketing\u2019, \u2018Excellence in Content Marketing\u2019, and \u2018Most Viral Campaign\u2019.<\/li>\n<li>South African Tourism charmed with its #Xibeleni Moves campaign, collecting seven nominations in categories including \u2018Best Online Competition\u2019, \u2018Most Viral Campaign\u2019, and \u2018Excellence in Content Marketing\u2019.<\/li>\n<\/ul>\n<p>Additionally, Dipuo Tshoagong, Head of Social Media Community Management at Wunderman Thompson SA, earned a deserving nod \u2013\u00a0and Gold award \u2013 for the \u2018Best Agency Community Engagement Manager Award\u2019.<\/p>\n<p>Wunderman\u2019s Robertsons \u2018Famous for Flavour\u2019 campaign was also lauded in the \u2018Best Social Media Reach from an Event\u2019 category, and its AACL\u2019s \u2018Senior Pawfessional\u2019 made its presence felt with three nominations. The Hardy Boys \u2013 a Wunderman Thompson company \u2013\u00a0also secured a nomination in the \u2018Most Innovative Use of Social &amp; Digital Media by Medium-Large Agency\u2019 category.<\/p>\n<p>Theo Ferreira, Creative Director at the agency, expressed, \u201cThis tremendous achievement speaks volumes about our team\u2019s dedication, resilience, and passion. Crafting meaningful narratives and creating transformative digital experiences is at the core of what we do. Seeing every one of our entries make it to the finalists is humbling and a testament to our collaborative spirit and client trust.\u201d<\/p>\n<p>With its unmatched creativity, expertise, and unwavering commitment, Wunderman Thompson SA continues to push the boundaries in the digital marketing realm. This victory at the New Generation Awards further cements its position as an industry frontrunner, setting the gold standard for years to come.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1181 size-large\" src=\"https:\/\/retailingafrica.com\/companies\/wp-content\/uploads\/sites\/4\/2023\/10\/WTSA-PO-XibelaniMoves-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/retailingafrica.com\/companies\/wp-content\/uploads\/sites\/4\/2023\/10\/WTSA-PO-XibelaniMoves-980x551.jpg 980w, https:\/\/retailingafrica.com\/companies\/wp-content\/uploads\/sites\/4\/2023\/10\/WTSA-PO-XibelaniMoves-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em>Wunderman Thompson South Africa is born from the country\u2019s oldest digital, social media, technology and advertising agencies.\u00a0Part creative agency, part tech firm and part consultancy, services extend from creative and conceptual marketing work to data, technology and commerce solutions. Wunderman Thompson offers Level 1 BBBEE credentials, a team of 500+ talented professionals, four office locations across South Africa and 90 in other markets. Wunderman Thompson is a WPP agency (NYSE: WPP).\u00a0For more information, please visit us at\u00a0<\/em><em><a href=\"https:\/\/www.wundermanthompson.com\/south-africa\">https:\/\/www.wundermanthompson.com\/south-africa<\/a><\/em><em>\u00a0<\/em><em>and follow Wunderman Thompson on our social channels via\u00a0<\/em><em><a href=\"https:\/\/twitter.com\/wunthompsonrsa\">Twitter<\/a><\/em><em>,\u00a0<\/em><em><a href=\"https:\/\/www.facebook.com\/WundermanThompsonSouthAfrica\">Facebook<\/a><\/em><em>,\u00a0<\/em><em><a href=\"https:\/\/www.linkedin.com\/company\/wunderman-thompson-south-africa\/mycompany\/\">LinkedIn<\/a><\/em><em>, and\u00a0<\/em><em><a href=\"https:\/\/www.instagram.com\/wunthompsonrsa\/\">Instagram<\/a><\/em><em>.\u00a0<\/em><\/p><\/blockquote>\n<p><em>\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wunderman Thompson SA celebrates its achievements at the 11th Annual New Generation Awards.<\/p>\n","protected":false},"featured_media":1180,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"company":[27],"class_list":["post-1179","company_news","type-company_news","status-publish","has-post-thumbnail","hentry","company-wunderman-thompson-sa"],"acf":[],"_links":{"self":[{"href":"https:\/\/retailingafrica.com\/companies\/wp-json\/wp\/v2\/company_news\/1179"}],"collection":[{"href":"https:\/\/retailingafrica.com\/companies\/wp-json\/wp\/v2\/company_news"}],"about":[{"href":"https:\/\/retailingafrica.com\/companies\/wp-json\/wp\/v2\/types\/company_news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/retailingafrica.com\/companies\/wp-json\/wp\/v2\/media\/1180"}],"wp:attachment":[{"href":"https:\/\/retailingafrica.com\/companies\/wp-json\/wp\/v2\/media?parent=1179"}],"wp:term":[{"taxonomy":"company","embeddable":true,"href":"https:\/\/retailingafrica.com\/companies\/wp-json\/wp\/v2\/company?post=1179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}