The Duracell Bunny saves Santa from a Christmas blackout in the battery brand\u2019s first festive campaign in five years.<\/p>\n
When it\u00a0comes to planning a magical family Christmas, the slightest thing can bring the\u00a0whole event crashing down. As every parent knows, it\u2019s easy to forget an\u00a0overlooked essential \u2013 the batteries for those new toys under the tree.<\/p>\n
\u2018Bunny saves Christmas\u2019, a new integrated campaign from Wunderman Thompson, and Bunny\u2019s first festive outing in half a decade, is here to make sure that nothing gets in the way of a magical Christmas, thanks to Duracell Optimum battery\u2019s superior performance.<\/p>\n
The campaign launches on 1 November, and will run throughout the festive season, until the end of December, with activity live across EMEA and South America*. The campaign will be led with a hero TV spot, and Bunny\u2019s mission to power up the holidays also extends across out-of-home, Facebook, Instagram, TikTok, and in-store activations.<\/p>\n
The hero TV\u00a0spot shows Santa\u2019s sleigh flying above a wintry forest, when the red-nosed\u00a0reindeer, who is lighting the way, loses power and comes crashing down to\u00a0the ground.\u00a0But all is not lost as the Duracell Bunny speeds in, opening up the reindeer\u2019s\u00a0nose to reveal ordinary batteries. While an embarrassed-looking Santa looks\u00a0on,\u00a0the Bunny swaps in Duracell Optimum batteries. The reindeer\u2019s nose immediately\u00a0lights up, illuminating the forest around him even brighter than before and\u00a0getting the sleigh back on track. The Bunny adds a sack of Duracell batteries\u00a0to Santa\u2019s sleigh, noting that \u2018the toys are going to need them too\u2019 before he\u00a0continues\u00a0his journey. The ad ends with the call to action: \u201cDon\u2019t risk it,\u00a0choose Duracell.<\/p>\n
The TV spot\u00a0will also run in 20, 15 and 10-second versions, with executions across social\u00a0bringing Bunny\u2019s boundless energy to persuade people to choose Duracell\u00a0this\u00a0Christmas. Supporting ads will run across Facebook, Instagram and TikTok.<\/p>\n
Marco Montanaro, Associate Marketing Director for Duracell,\u00a0comments: \u201cI\u2019m thrilled to see the Bunny return to TV screens, with this year\u2019s\u00a0Christmas campaign\u00a0serving as a reminder to make sure everyone is ready for the\u00a0big day. Between the Bunny\u2019s boundless power, and Duracell Optimum\u2019s superior\u00a0performance,\u00a0Christmas is back on track.\u201d<\/p>\n
Tom Drew,\u00a0Executive Creative Director at Wunderman Thompson, adds: \u201c\u2018Toys without\u00a0batteries is like a creative department without a Christmas brief. This was a\u00a0joy to play with.\u201d<\/p>\n
*In EMEA, activity\u00a0will run in the UK, France, Italy, the Netherlands, Romania, Denmark, Belgium\u00a0and South Africa. Within South America, the campaign will run\u00a0in Mexico, Chile,\u00a0Columbia, Guatemala and Panama.<\/em><\/p>\n CREDITS<\/strong><\/p>\n Wunderman\u00a0Thompson:<\/strong><\/p>\n Executive Creative Director: Tom Drew Supervision<\/strong> Artists<\/strong> <\/p>\n Wunderman Thompson South Africa is born from the country\u2019s oldest digital, social media, technology and advertising agencies.\u00a0Part creative agency, part tech firm and part consultancy, services extend from creative and conceptual marketing work to data, technology and commerce solutions. Wunderman Thompson offers Level 1 BBBEE credentials, a team of 500+ talented professionals, four office locations across South Africa and 90 in other markets. Wunderman Thompson is a WPP agency (NYSE: WPP).\u00a0For more information, please visit us at\u00a0<\/em>https:\/\/www.wundermanthompson.com\/south-africa<\/a><\/em>\u00a0<\/em>and follow Wunderman Thompson on our social channels via\u00a0<\/em>Twitter<\/a><\/em>,\u00a0<\/em>Facebook<\/a><\/em>,\u00a0<\/em>LinkedIn<\/a><\/em>, and\u00a0<\/em>Instagram<\/a><\/em>.\u00a0<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":" The Duracell Bunny is the new hero of Christmas in new integrated campaign from Wunderman Thompson.<\/p>\n","protected":false},"featured_media":1201,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"company":[27],"class_list":["post-1200","company_news","type-company_news","status-publish","has-post-thumbnail","hentry","company-wunderman-thompson-sa"],"acf":[],"_links":{"self":[{"href":"https:\/\/retailingafrica.com\/companies\/wp-json\/wp\/v2\/company_news\/1200"}],"collection":[{"href":"https:\/\/retailingafrica.com\/companies\/wp-json\/wp\/v2\/company_news"}],"about":[{"href":"https:\/\/retailingafrica.com\/companies\/wp-json\/wp\/v2\/types\/company_news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/retailingafrica.com\/companies\/wp-json\/wp\/v2\/media\/1201"}],"wp:attachment":[{"href":"https:\/\/retailingafrica.com\/companies\/wp-json\/wp\/v2\/media?parent=1200"}],"wp:term":[{"taxonomy":"company","embeddable":true,"href":"https:\/\/retailingafrica.com\/companies\/wp-json\/wp\/v2\/company?post=1200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nCreative Directors:\u00a0Jason Berry & Antony Bell
\nSenior Creatives: Alex Horlock & Brett James
\nExecutive Strategy Director:\u00a0Neil Godber
\nStrategy Director:\u00a0Jonny Park
\nBusiness Directors:\u00a0Lizzie Alleyne & Teodora Ninova
\nSenior Account Director\u00a0:\u00a0Victoria Riggio
\nSenior Account Managers:\u00a0Kat Sarantopoulou & Rudi Macloskey
\nSenior Producer:\u00a0Charlie Woodall
\nAssociate Project Director: Katie\u00a0Oldfield
\nProject Manager: Lauren Stubbs
\nMedia\u00a0agency: EssenceMediacom
\nCreative\u00a0production: Hogarth Worldwide
\nProduction\u00a0company: The Mill, Paris
\nDirector\u00a0: Geoffroy BARBET-MASSIN
\nGrading\u00a0: Nicolas GAUTIER
\nGrading\u00a0assistant : Violette MADRID<\/p>\n
\nExecutive\u00a0producer : Fabien LECLERC
\nVFX\u00a0producer : Marie-C\u00e9cile JUGLAIR, Kahina LAMBLIN
\nCG\u00a0supervisor : Vincent CONI, Alexandre CORCOY
\nVFX\u00a0Coordinator : Mathilde COHEN-SELMON, Milan VICET, Alexandre DUPOUY<\/p>\n
\nModeling\u00a0& Environnement : Xin PANG, St\u00e9phane DUFOURNIER
\nGeneralist\u00a0: Vincent CONI, Alexandre CORCOY, Guillaume THEBAULT
\nMatte\u00a0Painting : Alexia FERY
\nFur\u00a0: Marion RESPAUD
\nRigging\u00a0: Marine SISNAKI, Agathe DE CACQUERAY
\nAnimation\u00a0: Pamella NABAIS, Tristan DOMENJUS, Ferdinand BOUTARD, Alban LELIEVRE, Geoffroy\u00a0BARBET-MASSIN
\nFX\u00a0: Felix GUGLIELMI
\nLighting\u00a0: Guillaume DADAGLIO, Guillaume THEBAULT
\nCompositing\u00a0: Vivien EBRAN, Killian ROY<\/p>\n