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RA 513

Saturday, 01 Feb 2020

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Claudia Ferguson
Authentic consistency is better than once-off relevancy

by Claudia Ferguson. Unless you have something authentic and important to say, don’t say it....

Monday, 24 Aug 2020
The long view: Keeping customers centre stage
Absorb uncertainty and evolve
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Jonathan Hurvitz
Welcome to the homebody economy

by Jonathan Hurvitz. How brands can win loyal consumers in the ‘homebody economy’....

Wednesday, 28 Apr 2021
Pay-as-you-go lifestyle changes how consumers view products, services
Strategic, contactless and surprising
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Branding
#OnShelf: From Skinny to a fat cookbook

by Louise Burgers. It’s a mixed bag this week with some impactful promotions and launches from Skinny seltzer; KWV; and...

NEW : 22 hours ago
#OnShelf: Spicing things up
#OnShelf: From sugar-free to a sweet packaging innovation
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