Retailing Africa manifesto – a promise to readers

by Retailing Africa. Trust and independence are most important in building credibility in journalism and countering spin, propaganda and fake news. An independent media with strong ethics and values is the cornerstone of democracy; and building and maintaining respect for the media; and a free and fair, independent media, is something the founders of Retailing Africa have worked towards their whole media careers, writing for all media types in South Africa, Africa and internationally.

This is our promise:

• We prize journalism excellence, defined as “original, quality journalism”, and will seek it out in every story.
• If it is newsworthy, exclusive and contributes to knowledge and IP in our industry, we will cover it, without fear or favour.
• In order to build ethical sustainable media, we need advertising sponsors. However, our sponsors’ news does not receive preferential treatment in any way on the news platform.
• We will attempt to provide everyone with a reasonable right of reply.
• We will be transparent in our dealings with all, be it advertisers, contributors or readers.
• If we make a mistake, we will acknowledge it and correct it.
• We will not engage in spin, pettifogging or malicious reporting.
• The time-honoured principles of journalism that we were trained in and that are adopted by journalism networks around the world, are what we endorse: accuracy, independence, impartiality, humanity and transparency.

– Receive the Retailing Africa newsletter every Monday and Thursday. Subscribe here.