Trends
Trends
By Louise Burgers, Retailing Africa Editor. There is no doubt that this year will be turbulent for Chief Marketers given loc...
Feb 6, 2024
Trends
By Louise Burgers, Retailing Africa Editor. Achieving sustainability goals is not just a morally correct strategy, but also ...
Jan 23, 2024
Trends
In 2024, Africa's overall growth is forecasted at 4.0%, a notable increase from 3.3% in 2023, positioning it as the second-h...
Jan 18, 2024
Trends
By Louise Burgers, Retailing Africa Editor. Consumers want to be happy; they want less stress, more convenience; and they wa...
Jan 16, 2024
Trends
By Louise Burgers, Retailing Africa Editor. Is it time for a total rethink of media and brand communications strategy in the...
Jan 15, 2024
Trends
By Louise Burgers, Editor, Retailing Africa. Chief marketers are at the vanguard of seismic change in the marketplace, the p...
Dec 5, 2023
Trends
By Terena Chetty, 1Africa Consulting Head of Strategy. Here’s how to hit the ground running in 2024, after this year’s a...
Nov 15, 2023
Trends
By Louise Burgers, Retailing Africa Editor. The latest social media strategies scaling social commerce and social shopping i...
Oct 19, 2023
Trends
By Mailine Swildens, Google Creative Works Lead, EMEA. Wholesomeness is fully embedded in popular culture right now, with nu...
Oct 10, 2023
Trends
By Louise Burgers, Retailing Africa Editor. A more conscientised consumer expects brand action in key areas of concern in th...
Sep 26, 2023
Trends
By Louise Burgers, Retailing Africa Editor. Empathy is essential from brands for effective creativity in contextualising con...
Aug 24, 2023
Trends
Producers and consumers can take steps to reduce plastic use and waste, and increase recycling of it, emphasises Heather She...
Aug 11, 2023