Branding Big Brands embrace direct-to-customer strategy By Joel Bronkowski, Paystack SA Country Lead. There are paradigm shifts in retail as multiple brands transition from tradit... Jan 24, 2024 Read Article
Branding Brand story as brand strategy By Dermot Latimer, Group CEO, Point Group. With brands increasingly humanising and personalising their relationship with co... Oct 9, 2023 Read Article
Branding #OnShelf: Siya Kolisi, Lady Gaga & Barbie product news By Louise Burgers, Retailing Africa Editor. BOS, Cotton On, Toys R Us, Makro and Unilever, are right on trend with their bra... Sep 13, 2023 Read Article
Branding How retail media networks are bringing brands closer to consumers By Odette van Wyk, Takealot Group Head of Advertising. The growth trajectory for retail media networks over the next few yea... Sep 11, 2023 Read Article
Branding Trade marketing is a win for B2B & B2C By Mike Smollan, Smollan Chief Growth Officer. Trade marketing needs to work together with shopper marketing to create a cle... Aug 15, 2023 Read Article
Branding Unlock success with multidisciplinary marketing teams By Helena Mah, Drop of Milk, Management and Business Consultant. By building multidisciplinary teams, organisations can boos... Jul 11, 2023 Read Article
Branding TRENDING: Personalisation pay-off powered by AI By Louise Burgers, Retailing Africa Editor. Artificial intelligence tools will make a profound impression on personalisation... Jul 6, 2023 Read Article
Branding The AI inflection point in online advertising By Jerry Dischler, Google VP & GM Ads. We’re at an inflection point: AI will continue to change how people engage with inf... Jun 13, 2023 Read Article
Branding Why CMOs welcome evolving role of client service By Niamh NicLiam, Incubeta Director: Growth & Partnerships. When the client service role goes right, it can result in stella... May 30, 2023 Read Article
