Claudia Ferguson Authentic consistency is better than once-off relevancy by Claudia Ferguson. Unless you have something authentic and important to say, don’t say it. Aug 24, 2020 Read Article
Claudia Ferguson The long view: Keeping customers centre stage by Claudia Ferguson. Currently, business is an experiment. The one thing that should be clear, is your business view. Jul 27, 2020 Read Article
Claudia Ferguson Absorb uncertainty and evolve by Claudia Ferguson. If there is one lesson COVID-19 brought to the business table, it is the need for businesses to absorb ... Jun 22, 2020 Read Article
Claudia Ferguson Don’t close your brand off to the market by Claudia Ferguson. Don’t close your brand off to the market. Now more than ever is your time to demonstrate your innovat... May 25, 2020 Read Article
Claudia Ferguson Improving leadership capabilities is crisis critical by Claudia Ferguson. One of the biggest challenges we face today is leadership. Not whether we have enough leaders – but w... Apr 21, 2020 Read Article
Claudia Ferguson, People Customer service: We still need humans by Claudia Ferguson. In today’s world, while technology may run the backend, people need to dominate the front. Retailers ... Mar 6, 2020 Read Article
Claudia Ferguson, People Rethinking retail strategy by Claudia Ferguson. Digital marketing and social media have opened up the spectrum for new markets outside of geographic lo... Jan 31, 2020 Read Article
