Terena Chetty Retail & consumer brands need consistent communication strat By Terena Chetty, 1Africa Consulting Head of Strategy. Tapping into the value of both earned and paid media activities can o... Jul 5, 2023 Read Article
Terena Chetty Quiet Thriving: Taking control of mental wellness By Terena Chetty, 1Africa Consulting Head of Strategy. Quiet thriving refers to finding ways to create a more positive minds... May 17, 2023 Read Article
Terena Chetty Global exposure for Africa’s creative industries By Terena Chetty, 1Africa Consulting Head of Strategy. Events like Advertising Week Africa (AWAfrica), act as a catalyst to ... Apr 11, 2023 Read Article
Terena Chetty Influence of inspirational advertising By Terena Chetty, 1Africa Consulting Head of Strategy. How positive content affects consumer behaviour – and how brands ca... Feb 27, 2023 Read Article
Terena Chetty, Trends #HOPE: Malls are making a comeback By Terena Chetty, 1Africa Consulting Head of Strategy. As 2023 kicks off the ‘post-Covid’ era, all signs point to malls ... Jan 16, 2023 Read Article
Terena Chetty The influence of online activities on in store sales by Terena Chetty. While projections show that more people will be heading into stores this festive season, in store shoppers... Nov 14, 2022 Read Article
Terena Chetty Do customer rewards/loyalty programmes actually work? by Terena Chetty. Do “rewards” programmes actually work? We know that 74% of economically active South Africans are usin... Sep 28, 2022 Read Article
Terena Chetty Head over heels or simply ‘over’ heels by Terena Chetty. Are consumers purchasing less formal shoes post-Covid? Comfort is a key factor for this change, with the s... Aug 29, 2022 Read Article
Terena Chetty Psychology of the online shopper: 6 factors to consider by Terena Chetty. The growth of the online consumer sector provides an added layer of complexity. These are some of the key ... Jul 27, 2022 Read Article
