Tshiamo Tladi Getting consumers from ‘worried’ to ‘hopeful’ By Tshiamo Tladi, Accenture Song Head of Retail Strategy. Brands need to sell hope to cash-strapped consumers, becoming the ... Jan 26, 2023 Read Article
Tshiamo Tladi What is shopper-consumer convergence? by Tshiamo Tladi. The blurring of the divide between shopper and consumer should spur more intentional consideration in the ... Oct 5, 2022 Read Article
Tshiamo Tladi How retail brands can use influencers by Tshiamo Tladi. The challenge in ensuring that influencer-generated content drives sales, not just engagement. Oct 26, 2021 Read Article
Tshiamo Tladi Marketing cheat code for gaming by Tshiamo Tladi. We need a different way to approach in-game advertising opportunities. Sep 20, 2021 Read Article
Tshiamo Tladi Becoming a much loved ‘people’s brand’ by Tshiamo Tladi. Premiumising a brand is not all that it’s cut out to be, especially for certain brands that hold more ma... Aug 16, 2021 Read Article
Tshiamo Tladi A fighting chance for retail in an ecommerce era by Tshiamo Tladi. Retailers should revisit all the touchpoints that really make the in store retail experience indominable a... Jun 30, 2021 Read Article
Tshiamo Tladi What new brands can learn from old 2L Coke? by Tshiamo Tladi. What does it take for a new brand to establish itself in the hearts and homes of consumers? May 19, 2021 Read Article
Tshiamo Tladi What makes a great shopper campaign? by Tshiamo Tladi. There is a pressing need to deliver campaigns that can guarantee conversion and increase usage. Mar 23, 2021 Read Article
Tshiamo Tladi Consumers are looking for brands with empathy by Tshiamo Tladi. Now more than ever, consumers are looking for brands that show more authentic empathy with their consumers... Feb 17, 2021 Read Article