Trends TRENDING: Four focus areas for CMOs in 2024 By Louise Burgers, Retailing Africa Editor. There is no doubt that this year will be turbulent for Chief Marketers given loc... Feb 6, 2024 Read Article
Trends TRENDING: Navigating consumption’s triple bottom line By Louise Burgers, Retailing Africa Editor. Achieving sustainability goals is not just a morally correct strategy, but also ... Jan 23, 2024 Read Article
Trends #AfricaLeads: East Africa poised for growth in 2024 In 2024, Africa's overall growth is forecasted at 4.0%, a notable increase from 3.3% in 2023, positioning it as the second-h... Jan 18, 2024 Read Article
Trends TRENDING: The pursuit of happiness By Louise Burgers, Retailing Africa Editor. Consumers want to be happy; they want less stress, more convenience; and they wa... Jan 16, 2024 Read Article
Trends STOCKTAKE: Can we calm the chaos? By Louise Burgers, Retailing Africa Editor. Is it time for a total rethink of media and brand communications strategy in the... Jan 15, 2024 Read Article
Trends TRENDING: Complex CMO reality changes role By Louise Burgers, Editor, Retailing Africa. Chief marketers are at the vanguard of seismic change in the marketplace, the p... Dec 5, 2023 Read Article
Trends Getting ahead of 2024 trends By Terena Chetty, 1Africa Consulting Head of Strategy. Here’s how to hit the ground running in 2024, after this year’s a... Nov 15, 2023 Read Article
Trends TRENDING: Successful strategy for the Socialverse By Louise Burgers, Retailing Africa Editor. The latest social media strategies scaling social commerce and social shopping i... Oct 19, 2023 Read Article
Trends How marketers can harness the feel-good factor By Mailine Swildens, Google Creative Works Lead, EMEA. Wholesomeness is fully embedded in popular culture right now, with nu... Oct 10, 2023 Read Article