Branding Brands use creativity as force for growth By Hussein Dajani, Deloitte Digital Partner: Customer & Marketing. Deloitte’s Global Marketing Trends 2023 Middle East rep... May 15, 2023 Read Article
Innovation AI unleashes hyper-personalisation, hyper-relevance By Tom Kaneshige, CMO Council Chief Content Officer. Can AI and machine learning bring about the promise of one-to-one marke... Mar 15, 2023 Read Article
Branding Personal Branding: CMOs plan to do more of it By Donovan Neale-May, CMO Council Executive Director. More CMOs are investing in their personal brands to increase their vis... Nov 29, 2022 Read Article
Retail Marketing Ops: The data wranglers by Tom Kaneshige. More than 80% of companies now have dedicated marketing ops, up from 65% last year. These are some of the ... Nov 15, 2022 Read Article
Trends Data is moving at the speed of disruption by Tom Kaneshige. Dealing with disruption has been a years-long nightmare for marketers; and CMOs are turning to data market... Oct 4, 2022 Read Article
Innovation AI advances toward marketing by Tom Kaneshige. While marketers were slowly adopting AI prior to the pandemic, there’s no question it’s surging now, r... Mar 1, 2022 Read Article
Innovation Digital CX drives marketing makeover by Tom Kaneshige. After years of isolation, consumers care about personalisation and purpose. People want to feel relevant a... Feb 3, 2022 Read Article
Trends Business is personal – CMO Council by Tom Kaneshige. Customer loyalty is fleeting, brand abandonment a reality. Three out of four consumers switched to a new s... Nov 30, 2021 Read Article
Stocktake Stocktake: CMO networking forum launches CMO peer discussions, new rebrands, South Africans making good overseas, and another sporting brand launches a mega-custom s... Sep 27, 2021 Read Article
