Innovation AI unleashes hyper-personalisation, hyper-relevance By Tom Kaneshige, CMO Council Chief Content Officer. Can AI and machine learning bring about the promise of one-to-one marke... Mar 15, 2023 Read Article
Trends The priorities for CMOs in 2023 By Donovan Neale-May, CMO Council CEO. CMOs today need to become the authority on growth strategies, revenue leakage/recover... Jan 19, 2023 Read Article
Branding Personal Branding: CMOs plan to do more of it By Donovan Neale-May, CMO Council Executive Director. More CMOs are investing in their personal brands to increase their vis... Nov 29, 2022 Read Article
Retail Marketing Ops: The data wranglers by Tom Kaneshige. More than 80% of companies now have dedicated marketing ops, up from 65% last year. These are some of the ... Nov 15, 2022 Read Article
Innovation Rating your return on insight by Donovan Neale-May. The need to become a high-velocity data marketer has never been greater. For modern data marketers, sp... Oct 18, 2022 Read Article
Branding The rise and fall of fabled products by Donovan Neale-May. Disillusioned consumers are not hesitant to dump or disconnect from brands that have lost their inhere... Sep 20, 2022 Read Article
Retail CMOs seeking to lower sourcing costs, speed time to value New CMO Council research finds opportunity for CMOs to optimise sourcing through procurement and make better marketing decis... Sep 6, 2022 Read Article
Branding The high-velocity data marketer CMOs today need to manage hyper-targeted brands and messaging across thousands of potential touchpoints, reports the CMO Cou... Jul 19, 2022 Read Article
Branding How can marketers win customers in an omnichannel environment? by Balaji Vaydanathan. A digital content strategy should be based on customers' emotional journey, brand promise, and its ac... Jul 5, 2022 Read Article
