Trends TRENDING: This is what your post-pandemic consumer wants By Louise Burgers, Retailing Africa Editor. These are the five key trends for 2023 that marketers need to include in their s... Dec 12, 2022 Read Article
Craig Hannabus Gimmick or revolution – what does VR really bring? by Craig Hannabus. Mass consumer adoption of VR will mean a fundamental change in how people shop for things. May 12, 2021 Read Article
Craig Hannabus What we can learn from Japan’s map to loyalty by Craig Hannabus. One loyalty card for everything sounds like a distant dream. Apr 26, 2021 Read Article
Craig Hannabus Being critical about criticism by Craig Hannabus. Criticism is the package in which responsibility and accountability are wrapped. Mar 15, 2021 Read Article
Craig Hannabus Relook at marketing strat going forward by Craig Hannabus. After the year we’ve just had, I think it's important to interrogate and re-evaluate marketing efforts.... Feb 1, 2021 Read Article
Craig Hannabus Working from home’s impact on innovation by Craig Hannabus. How do you balance a loss in innovation, with an increase in productivity with WFH? Jan 8, 2021 Read Article
Craig Hannabus The ‘rules’ of great creative execution by Craig Hannabus. Correctly framing your marketing messages can lead to a 300% increase in conversion rates. Nov 5, 2020 Read Article
Craig Hannabus The pitfalls of targeting digital audiences by Craig Hannabus. Leave generational and age targeting behind. Build your own audience database. Oct 8, 2020 Read Article
Retail How retailers can adapt, post lockdown zeitgeist by Craig Hannabus. New consumer habits post-lockdown could exclude going to malls and shopping centres; and coupled with the... Apr 20, 2020 Read Article
