eBOOKS eBOOK: Exclusive – Ethics in crisis communication Why ethical leadership is so crucial in building brands and brand reputation. An exclusive ebook from Brandfundi brand commu... Oct 26, 2022 Read Article
Mathew Weiss Branding in the era of identity politics by Mathew Weiss. These are the broader cultural and socio-political trends that are shaping how consumers view and judge bra... Nov 23, 2020 Read Article
Mimi Kalinda How effective communication can help in a crisis by Mimi Kalinda. How strategic brand communications activities can help move the needle forward when it comes to public sent... Jun 23, 2020 Read Article
Mathew Weiss A new deal for marketing by Mathew Weiss. The relationship between consumers and brands is going to change because of this pandemic so retailers must... May 7, 2020 Read Article
Branding ‘Stop talking and start doing’ by Rachel Irvine. The way brands and companies conduct themselves during the nightmare that is COVID-19, will matter so much... Apr 14, 2020 Read Article
Mathew Weiss, People Making brands matter in a time of crisis by Mathew Weiss. If you can’t trade during lockdown, there’s still an opportunity to communicate at a brand level. The t... Apr 6, 2020 Read Article
Mimi Kalinda, People Getting brand communications right amidst a crisis by Mimi Kalinda. No business has remained unaffected by this worldwide health and social crisis. Retail brands that are li... Apr 3, 2020 Read Article
Retail #CoronavirusSA: Shoprite & Pick n Pay win week; Spar’s brand fail – 27 March Our weekly tracking to curate and update our readers on the latest developments in South Africa and Africa around COVID-19 a... Mar 27, 2020 Read Article
Retail #CoronavirusSA: Don’t be a Covidiot, do the right thing – 23 March 2020 Our weekly tracking to curate and update our readers on the latest developments in South Africa and Africa around COVID-19 a... Mar 23, 2020 Read Article
