Branding Big Brands embrace direct-to-customer strategy By Joel Bronkowski, Paystack SA Country Lead. There are paradigm shifts in retail as multiple brands transition from tradit... Jan 24, 2024 Read Article
Zuko Mdwaba How (the right) customer data ignites customer loyalty By Zuko Mdwaba, Salesforce SA VP & Country Leader. The right technology ensures a level of efficiency to the automation tha... Feb 21, 2023 Read Article
Trends, Zuko Mdwaba #HOPE lies in sustainable business growth this year By Zuko Mdwaba, Salesforce SA VP & Country Leader. Trends come and go, but retailers which expect to be around beyond 2023 ... Jan 23, 2023 Read Article
Zuko Mdwaba New retail: Experiential, consolidated & value-driven By Zuko Mdwaba, Salesforce SA VP & Country Leader. Having data about the customer is important for retailers, but having me... Dec 7, 2022 Read Article
Retail Marketing Ops: The data wranglers by Tom Kaneshige. More than 80% of companies now have dedicated marketing ops, up from 65% last year. These are some of the ... Nov 15, 2022 Read Article
Innovation Rating your return on insight by Donovan Neale-May. The need to become a high-velocity data marketer has never been greater. For modern data marketers, sp... Oct 18, 2022 Read Article
Trends Data is moving at the speed of disruption by Tom Kaneshige. Dealing with disruption has been a years-long nightmare for marketers; and CMOs are turning to data market... Oct 4, 2022 Read Article