Trends #NEXT2022: 7 things shaking up marketing by Tom Kaneshige. It’s time to look at each customer as a whole person, not just an ATM machine. Jan 11, 2022 Read Article
#10Q #10Q: Building lifetime customer relationships Nearly half of all marketers struggle with customer lifetime value (LTV), from defining to targeting to tracking. May 28, 2021 Read Article
Retail #CoronavirusSA: CX a key differentiator – 8 May 2020 Customer experience and retailer good governance will become a major factor in whether retailers live or die during this tim... May 9, 2020 Read Article