Retail CMOs seeking to lower sourcing costs, speed time to value New CMO Council research finds opportunity for CMOs to optimise sourcing through procurement and make better marketing decis... Sep 6, 2022 Read Article
Innovation Q&A: The 5 secrets of CX in the cloud Businesses need to treat customer experience as their most important competitive advantage, says Inayeth Govender, GM demand... Sep 1, 2022 Read Article
Branding How can marketers win customers in an omnichannel environment? by Balaji Vaydanathan. A digital content strategy should be based on customers' emotional journey, brand promise, and its ac... Jul 5, 2022 Read Article
Branding Social media’s brand shaming power by Donovan Neale-May. Taking a page out of the ESG compliance booklet might help quantify brand ethics, responsibility and w... May 17, 2022 Read Article
People Q&A: Where digital marketing is heading for SA retailers The rise of the hybrid digital marketing team is a certainty for retailers as digital marketing expands. Apr 7, 2022 Read Article
Innovation Selling seashells on search and social by Tom Kaneshige. Digital marketing truly does break barriers, from product lines to geographical borders, opening doors to ... Mar 29, 2022 Read Article
Branding How FMCG brands can prepare for a world without cookies by Tom Corey & Erica Clerf. In a trend we describe as ‘data depreciation’, the utility and pervasiveness of third-party ... Aug 25, 2021 Read Article
Innovation Are your virtual doors open for business? by Jeanne Lloyd. If you rely on sales of a product or service, you have to treat the extension or complete move-over to a vi... Aug 25, 2020 Read Article
Trends #BrandZ100: The rise of ecosystem brands by Louise Burgers. COVID-19 has accelerated the rise of ‘ecosystem brands’ and what we are seeing the world over is the ... Jul 2, 2020 Read Article
