Retail Is this the death knell for unsolicited, direct marketing in SA? by Natalie Laurencik. Direct marketing is a minefield at the moment with POPIA, nevermind all the possible other legislative... Mar 14, 2022 Read Article
Lucy Phillips What is direct marketing in terms of POPI? by Lucy Phillips. All sections of the POPI Act will be in force from 1 July, and retailers need to understand the implicatio... Feb 8, 2021 Read Article
Branding Will direct marketing have to drop robot calls and SMSs? by Livia Dyer and Nadine Mather. The implementation of POPIA has impacted direct marketing campaigns. Sep 8, 2020 Read Article