Kirsty Bisset Who’s the real face of your brand? by Kirsty Bisset. Brands often spend enormous amounts of money on building brand association, forgetting that most of their ... Nov 16, 2022 Read Article
Branding Legal tips when using influencers in campaigns by Carla Koutroulis. When engaging with an influencer, there are certain key legal considerations to ensure that brands get ... Sep 12, 2022 Read Article
Tshiamo Tladi How retail brands can use influencers by Tshiamo Tladi. The challenge in ensuring that influencer-generated content drives sales, not just engagement. Oct 26, 2021 Read Article
Trends Consumers are discovering new brands thanks to influencers by Murray Legg. The rise of nano influencers is a leveller for small local ecommerce businesses competing against big brands... Sep 14, 2021 Read Article
